#SMARKY TEA FULL#

Kevin O’Leary received ‘Calm The F**k Down’, which reduced hypertension and assisted with relaxation, but he didn’t take more than a sip before he was asking if all the Snarky Tea products were designed for women. Wonderful’ on the back, and proceeded to hand out specially selected samples for each of the sharks. She reappeared a moment later, wearing a pink jacket emblazoned with ‘Mrs. The Sharks quickly got the idea, although they looked half-shocked, and half-amused, by the risky naming of the Snarky Tea products, Jenni-Lyn rounded off the pitch with an invitation to join her ‘In the Snark Tank’, and disappeared for a moment to fetch some samples. She began her pitch by explaining that her high-quality whole-leaf tea sachets were designed for all sorts of situations, whether it was ‘Get Your A** in Bed’, to get you ready and relaxed for a good nights sleep, or whether you needed the added energy that the detoxifying ‘Fierce B*tch’ could give you, to tackle a ‘Crazy-long to-do-list’. When Jenni-Lyn appeared in the Shark Tank, heavily pregnant at the time, she was offering a 25% stake in the Snarky Tea company, in exchange for a $150,000 investment. In June that year, she appeared in the Shark Tank, ready to change the Shark’s expectations of tea-selling, moms-to-be, forever.

Jenni-Lyn didn’t really expect ABC, which is owned by Disney, to ever consider Snarky Tea for the Shark Tank, due to the nature of her marketing strategy, but surprisingly she was accepted for the show. Sales began to pick up in early 2017, and she was expecting her second child when she sent an e-mail to Shark Tank producers in April that year. So it’s clear that Jenni-Lyn was determined to take the cutesy, pastel loving image of tea, and market her products in a way that had never been tried before, at least in the World of tea. For the other end of the day, Jenni-Lyn also created ‘Calm The F**k Down’, containing Rooibos, which is rich in antioxidants, and Get Your A** in Bed’, containing traditionally used relaxation-inducing ingredients such as chamomile and lemon-grass.

#SMARKY TEA FULL#

‘Wake The F**K Up’ was full of caffeine, designed to increase energy levels and boost mental alertness, while ‘Get Yout Sh*t Together’, and ‘Namaste Motherf**ker’ contained green tea, which has been shown in scientific studies to activate detoxification enzymes and boost the metabolism to aid weight loss. Jenni-Lyn developed a range of teas that all had specific benefits, but they also had quite a few strategically placed asterisks in the labeling. Snarky Tea is marketed unlike any other Tea product

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